It’s been a challenging week for U.S. importers—especially those sourcing from mainland China. At WOWL, we’ve seen a noticeable uptick in booking cancellations as buyers push back on absorbing new tariff costs.

In response, many importers are adjusting course—shifting orders toward Southeast Asian suppliers following the U.S. government’s 90-day tariff pause for the region.

This is a smart pivot. But it comes with real logistical challenges. Orders once handled by a single supplier in China now need to be split across multiple manufacturers in Southeast Asia. Transit times are longer. Transloads are more frequent. Execution gets more complex.

This is exactly where WOWL delivers value.

Our international transportation management system and standardized SOPs streamline bookings and speed up PO reconciliation. WOWL allows you to split a single supplier order into multiple POs across a broader network—without losing visibility or control. With SKU-level clarity, you gain the ability to import smarter, cut fees, and manage supply chain complexity with precision built for scale.

On top of that, WOWL tracks cargo value, helping you support better financial planning and decision-making.

You might be thinking, this sounds too good to be true. Plus, it's too difficult to make a quick switch. That's not the case with WOWL. Our team is standing by, ready and experienced enough to quickly onboard you and your new suppliers into our systems. We can onboard properly and quickly, so that your business stays fluid and you don't have to worry about a thing.

WOWL isn’t just software. It’s a strategic tool. One that lets you adapt faster, make sharper moves, and stay lean—without growing your team. In moments like this, that edge can make all the difference.